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Archive for August, 2008

Squidoo Lens on Katakune Launched

Squidoo

We’ve just published a spanking hot lens for Katakune on Squidoo at http://www.squidoo.com/katakune. For those who want to find out more about Katakune on a single page, this is the way to go.

For a cartoon property coming out of Singapore - which is a country relatively new in the world of animation - we are humbled that Katakune is making some headway and gaining recognition across the world. Currently already sold to over 20 countries, Katakune would also be having a DVD release in the United States this October.

Characters from the Katakune family are currently being distributed as interactive 3D characters in Japan through Hi Corp’s proprietary mobile 3D engine Mascot Capsule and have been gaining Japanese fans.

Katakune

Preschooler Education

Publishing the Squidoo lens is a way for Mediafreaks to increase Katakune’s market recognition and also to share various information on the preschooler property we are so proud of. The lens will showcase various Katakune trivia, exclusive Katakune graphics as well as Katakune animation clips.

We are also in the midst of creating a Cafepress store for Katakune amongst other plans for Katakune.

We welcome partners who would like to speak to us about collaborations.

We would like to work with partners who could give us more exposure for Katakune and also partners who would be interested in licensing and merchandising opportunities. Please drop us a mail at info@media-freaks.com.

Katakune to Launch Parenting Site

Parenting

The Katakune team is busy wrapping up the production of a parental guidance site to give added value to friends of Katakune!

After almost a year’s worth of planning and structuring, we are soon ready to launch the site. The URL is still under wraps and will be divulged on the day of the launch, approximately 2 months from now. When completed, the Katakune Parenting Site would share a ton of free comprehensive information on the following topics.

- Child Care

- Children Health Issues

- Behavior Problems in Children

- Child Development

- Child Education

- Good Hobbies and Activities for Children

- Food Recipes for Children

- Health and Nutritional Tips for the Mother

- Baby Care Tips for the Father

- Home Planning and Budgeting

And useful information on many other topics …

We hope that through the sharing of these knowledge, we would be able to help parents all over the world truly enjoy and understand their lovely children.

More importantly, we would like parents to know that Katakune is a brand that truly cares and shares.

Watch out for the launch of the site soon!

Katakune DVDs to be Released in USA

Katakune DVDs will be released in USA in October 2008!

Through the efforts of our distribution partners, Katakune has secured a DVD release deal with PorchLight Home Entertainment. Already broadcasted on the Voom Kid’s Channel Animania HD in 2007, this is Katakune’s second entrance into the North American market and a testimony of Katakune’s cute appeal.

“PorchLight Home Entertainment’s goal is to assemble an unparalleled library of premiere entertainment, like Katakune, for kids and families, offering a collection of programming that is entertaining and engaging at any age,” said Brenda Bisner, VP of children’s programming acquisitions for PorchLight.

We are very happy with this collaboration and we are confident that PorchLight Home Entertainment - with its excellent history of premium content distribution - Katakune is in great hands and will soon meet many more adorable American kids in the near future.

Watch this space to purchase Katakune DVDs or you can place a pre-order on Amazon here.

Katakune Broadcasts in Taiwan

Yoyo TV

July 2008 - Katakune begins its broadcast in Taiwan on Yoyo TV Channel for kids at 9.30am from Monday to Friday.

Interested agents and licensees are welcome to contact us at info@media-freaks.com.

Katakune Comes to Life on Japanese Mobile Phones

March 2008 - We have entered into a collaboration with HI CORPORATION of Japan - a Japanese company specializing in real-time 3D rendering engine (MascotCapsule® ) for mobile phones and a wide variety of other devices - to release a set of cartoon characters from the animated series Katakune and Sedo Dog (another of our creations) to be offered as digital interactive characters in Japanese mobile handsets.

The first mobile phone to sport one of the cartoon characters called Mono Dog from the Sedo Dog series is the high-end Sharp SH905iTV.

The cartoon characters will be used for a service where users can set characters to display on their mobile phone standby screens, menu screens, and other screens. The character moves around the mobile phone screen and reacts according to events such as incoming calls, mails and text messages.

HI CORPORATION’s MascotCapsule® - an embedded 3D rendering engine that supports this service - has been widely adopted worldwide by being embedded into the handsets of four of the top five overseas manufacturers. The engine was shipped in a record number of embedded devices other than cellular phones, such as home appliances like video camcorders, reaching 3 million devices as of September 2007.

We are grateful and excited about the collaboration with HI CORPORATION as this marks a unique entry into Japan for our original cartoon characters. The prospect of our characters ‘living’ in so many mobile phones is exciting and we look forward to seeing how the Japanese market will embrace Singapore’s brand of ‘kawaii (cute!)’ characters.

Eisaku Takahashi, Director of HI CORPORATION Singapore Pte Ltd says, “We are certainly pleased to be working closely together with Mediafreaks as we find great potential in their creative contents. HI CORPORATION would definitely be looking forward for more opportunities together in the future.”

Katakune Completes Production

December 2007 - After a year and a half of very hard work, Katakune finally completes production! 520 minutes of Katakune is now available in High Definition format and in both English and Mandarin.

Katakune is packaged in a 260 x 2 minute format and a 52 x 11 minute format. Katakune can be broadcasted as interstitial programming using the 2 minute formats or as normal programming using the 11 minute formats.

We have also prepared a comprehensive style guide for Katakune in anticipation of licensing and merchandising programs.

For all licensing enquiries, please contact us at info@media-freaks.com.

Katakune Broadcasts in VOOM Animania HD

Animania HD

November 2007 - The first season of Katakune starts its broadcast in the VOOM HD Animania Channel for kids. VOOM HD is currently the world’s premium leader in HD channels are we are excited that Katakune’s first entry into the US market would be on it. This is testimony of Katakune’s appeal and charm.

Interested agents and licensees are welcome to contact us at info@media-freaks.com.

Katakune Debuts in Hongkong Licensing Show 2007

Hongkong Licensing Show

Katakune with his licensing agents from Brand Elite, Wennie and Winnie

July 2007 - Katakune and Benny made their debut appearances in the Hongkong Licensing Show 2007!

This is the first time Katakune made his appearance in public. Human sized Katakune and Benny mascots paraded around the show amidst much interest. The show was a success with many more people getting to know Katakune and Benny.

Hongkong Licensing Show

Hongkong Licensing Show

Hongkong Licensing Show

Giant-sized glass fiber mascots of Katakune and Benny were displayed at our licensing agent’s booth

Hongkong Licensing Show

Katakune Garners TV Presales

Katakune Broadcast

June 2007 - Midway through our production, Katakune has already garnered presales in several territories - including USA, China, Taiwan, Middle East and Thailand!

The most notable and exciting of the lot is probably the China and USA deals.

To those in the animation broadcast business, it is common knowledge that China is an incredibly difficult market to penetrate as they are highly selective of animation programs. Due to confidentiality reasons, we can’t divulge too much information about the China deal at the moment. What we can however say is that we are respectful of China’s broadcast regulations and are at the moment awaiting patiently for Katakune’s approval to broadcast in China. We are confident that the Chinese authorities would recognize Katakune as a high quality co-production between the 2 countries and approve the broadcast in time to come.

The USA deal is with US cable group Voom HD Networks for its kids channel Animania HD.

Animania, which is dedicated to animation, has picked up the first season of the new Asian 3D animated preschool series Katakune from our North American distributor Princ Films. The channel took exclusive US high-definition TV rights for the first 52 episodes of the series. The show’s US broadcast premiere will be on Animania HD’s preschool block in November 2007.

We are grateful and happy that Katakune has so far performed well in broadcast sales and will endeavor to continue working closely with our distribution partners and agents to bring Katakune to preschoolers around the world.

Collaboration with Orange Gum to Produce Katakune Mobile Content

Katakune Orange Gum

One of the collaborations with Orange Gum involves a mobile game called Katakune’s Ice Cream Factory

April 2007 - We entered into a joint-development project with Orange Gum to develop Mobile Content for our animation cartoon series, Katakune.

The mobile contents developed include Java games and phone themes. “We are delighted to be working with an exciting media and animation company like Character Farm. Leveraging on Katakune’s strong character design, I believe we can jointly create high quality mobile content that will appeal to Katakune fans and young gamers alike.” Said Mr Tan Hua Koon, Chief Operating Officer, Orange Gum.

“This partnership is an important step for Character Farm, that will take Katakune to the next level in the licensing business. We look forward to working with Orange Gum in this mobile game project. Together we will bring Katakune into the mobile content market to further entertain our fans.” said, Mr Aric Lim, Multimedia Manager, Character Farm.

With so many colorful and adorable images from Katakune, we believe that we will have a lot to offer the handset community who loves to switch on their mobiles to pretty backgrounds and screen savers. We are determined to create a brand recognition for Katakune through offering a variety of products in as many arenas as possible, starting from mobile downloads.

Katakune

Hundreds of Katakune Prop Designs

One of the goals we set for Katakune was to create a high quality show that would train a child’s focus.

This is the main reason why we chose to have a unique white background as opposed to a colorful and cluttered environment. By having a white background, kids will focus on the stories and the action in the foreground instead of being distracted by unnecessary elements and colors in the background.

It is proven that many TV programs nowadays over-stimulate the young preschooler’s mind and that may have a negative impact on his ability to concentrate and learn later on. As such, we are very careful to ensure that Katakune is not only fun and educational to watch, but also safe to watch.

Yet, there needs to be enough colors and elements to attract the child and pique his interest in the show.

Therefore, besides irresistibly cute and colorful characters, we took great pains to design hundreds of uniquely never-seen before props. Through the combination of good story-telling, high quality animation, colorful character designs and uniquely designed props, we are confident that preschoolers would love to watch Katakune.

Production Notes: Quite honestly, having a stark empty white background is much harder to work with and balance than having proper environments. We had to think about staging and setup more as we had to be even more concerned about how the composition of every scene would look so that they don’t look funny. This also meant having to introduce more soft shadows so that the characters don’t look like they are floating in white space. Eventually this resulted in more rendering time on the machines, but for a great looking show it’s well worth the trouble!

Production Notes: We didn’t want kids to feel bored with the characters looking the same throughout the 520 minutes, so we decided to give every character a wardrobe with several different outfits to ‘change’ throughout the show. This also keeps the show fresh and interesting for the kids.

Production Notes: As this is a cartoon show for preschoolers, we designed every single prop to be rounded and colorful. We want licensing partners to feel at one glance that these are immediately translatable to toys in real life!

Production Notes: It was necessary and important for us to place the characters into the sets we designed to see if they look coherent together. Sometimes our designers can really go into orbit and it takes something down-to-earth like this to see if they are going in the right direction.

Production Notes: We try to re-design normal looking everyday mundane objects to make them look interesting so that kids can look at these things in a different light. Through this they get to learn more about their environment and appreciate things around them.

Production Notes: We also re-design vehicles to make them look really cute and interesting.

Production Notes: Even food and furniture in the show is designed uniquely to fit the mood and look of the Katakune animated series!

Meet the Katakune Family

The very first thing we did during the official production phase was to create and design more characters to surround Katakune. First we designed his best friends - Louie, Benny and Tyko. Later on we added many more characters who all had roles to play in Katakune’s world - Tazzleland. Read on to discover the characters we created for Katakune!

Katakune Characters

Katakune
He is the star of the show, the adorable silkworm who is always eager to discover new things. In the process of experimentation, Katakune learns a lot about the environment, caring for his friends and taking care of himself.

Louie
One of Katakune’s best buddies, Louie is a delightful bee who’s always ‘beezy’ with something. If he’s not busy helping people then he’s busy with learning new things. He’s also part of a baseball team with Tommy and Roger and they call themselves the Bee Squad.

Benny
Another of Katakune’s best buddies, Benny is a beetle who’s absolutely fascinated with oriental stuff. Benny has a very mild temper and absolutely refuses to be rushed.

Tyko
Quite the opposite of Benny, Tyko can’t stand being slow. Although quick tempered and impatient, Tyko’s full of good cheer and has a good heart, He’s also one of Katakune’s best buddies.

Grace
Grace is a beetle who owns the only cake shop in Tazzleland. She bakes really good cakes but is ever worried that she’s not doing a good enough job. Katakune and his friends often visit her and give her warm words of encouragement, with which she reciprocates with her wonderful cakes.

Thomas and Willy
Thomas and Willy are twin penguin brothers although one is blue and the other red. They are full of entrepreneurial spirit and drive. You can always count on them to start up a new store to sell you the latest gadgets or toys!

Ronald
Ronald is an aircraft buff and like Ronko, he loves modifying his shells. In Ronald’s case, his preferred choice of vehicles are aircrafts because he likes the feeling of soaring freely in the sky. Heli-shells, airpad shells , propeller shells - you name it, he’s done it. Equally as and if not more knowledgeable than Ronko, Ronald is more subtle in offering his views. He is usually peace-loving and quiet, but once engaged in an argument with Ronko, he tends to speak more sense than the latter. Ronald is also a teacher in Tazzleland School where Katakune and his friends study.

Ronko
Ronko is sloooow and he hates it. Fortunately Ronko is an expert on shell modification and he uses this knowledge to convert his shell houses into vehicles to help him get around in a speedy fashion! In comparison to Ronald who’s an expert in aircraft design, Ronko is more of an expert in automobile design. Ronko feels that he has vast knowledge and experience to share with his friends and often offer his ‘2 cents’ worth’ which usually turns into a lecture.

Tommy
Tommy’s ultra confidence in himself stems from his perfect physique and superb skills. He comes across as being downright arrogant at times but very often even his competitors have to admit that Tommy is truly the best. As the Captain of the Three Bees Squad, Tommy looks set to make TBS number one!

Roger
Roger is TBS’s forward. He’s your strong, silent type who’s really dependable as a friend and on the field. Roger may not look very bright most of the time but when he’s out on the field, you will see a different Roger altogether!

Dr. Marshy
He’s the resident doctor in Tazzleland. He’s always armed with a needle and not exactly Katakune’s favorite person, but Dr. Marshy is really very kind and caring.

Woody
Woody the Woodpecker is the resident handyman in Tazzleland and the person you look for when you need a fence fixed or some plumbing done. He can be quite crossed at times, especially when Katakune and his friends goes about town breaking things!

Woofy
Woofy looks like a dog, but isn’t really a dog. He is actually an uncompleted piece of work from a comic artist who began work on another character before completing his work on Woofy. Woofy came to Tazzleland and was later adopted by Katakune. Woofy has an insatiable appetite, and his mouth is a black hole that can just about woffle down anything and everything!

Snowy
Snowy is a snowman adopted by the Penguin Brothers. Being a snowman, his greatest fear is melting and he constantly stays in the cool comfort of the Penguins’ igloo. It may sound strange, but Snowy actually shivers whenever he hears Momo is nearby as he has melted quite a few times due to Momo! Fortunately the Penguin Brothers know how to restore Snowy to his original state. Snowy loves to watch documentaries, especially if they’re about the arctic! As a result he is now an expert in arctic weather, icebergs and polar bears!

Momo
Momo is a real Sun. But because he’s still a kid, he doesn’t have to work in the sky yet. He spends most of his time asking his friends if he can visit them, but he’s really not the most welcomed visitor as he tends to set things on fire accidentally. It also does not help that he is quite the glutton. Momo is still unable to control his heat entirely and sometimes burns his friends. Quite understandably, he is banned from entering the Penguin Brothers’ igloo and from getting anywhere near Snowy

Ocky
Poor Ocky was caught by Katakune on Katakune’s first fishing trip! Luckily for Ocky, he doesn’t like moving a lot anyway, so staying in his tiny fish bowl isn’t all that bad really. Besides, Katakune’s mother cooks really well, so Ocky gets to enjoy good food all the time. On weekends Katakune brings Ocky out to swim in the sea, but being the lazy fish he is, Ocky doesn’t really appreciate the gesture!

Spikey
Spikey is a cactus adopted by Katakune. He is different from other cacti because he doesn’t have any spikes on him and he is a lot more colorful than the average cactus. However utter the word ‘bald’ and he will most probably sulk the whole day. Spikey loves serenading guests with his guitar solos. However, his performances are really a hoax as his guitar is in fact a CD-player.

Puffy
Puffy is really younger than Duffy but he behaves like the elder brother because he is much smarter and a better flying expert than Duffy. Puffy sometimes takes advantage of Duffy’s slow-witted and kind nature, but Duffy doesn’t really mind because he looks up to Puffy. Puffy is an expert on flying. He has researched and developed many unique flying techniques and he is considered to be a hero amongst his winged friends. Puffy doesn’t mind sharing his techniques because he just love showing off his innovative flying skills.

Duffy
Duffy is an orphan and was adopted by Puffy’s parents when he was still a baby chick. He looks to Puffy as his best friend and little brother. Growing up with birds gave him some skills in flying. Although Duffy’s flying skills are limited to gliding, this achievement is already sufficient for the other chickens to look up to him. Due to his slow-witted nature, he constantly makes mistakes but tries to make up for it by being exceedingly helpful. Duffy sometimes can be a little naive and tends to believe everything others tell him.

Katakune Begins Production!

Katakune - The Race has Begun!

May 2006 - It was almost an entire year’s worth of very hard work producing mock episodes and convincing investors but miraculously we managed to garner the funds we needed to produce 520 minutes’ worth of the Katakune animated series. Katakune’s charm worked!

After successfully attracting the Media Development Authority of Singapore and a team of angel investors to support us, we were able to assemble a team of strong creative talents from Singapore and China to begin work on creating an animated series for Katakune.

Amongst the chief team members are:

Aldric Chang - Executive Producer and Creator

Xavier Feng - Creative Director and Creator

Adrian Chye - Chief Financial Controller and Producer

Zhou Jian Min - Head of Production

Galen Toh - Assistant Financial Controller and Project Coordinator, China

Aric Lim - Multimedia Manager

Christopher Yap - Music Director

Wei Chen Geng and Sol Foo - Scriptwriters

Louise Lee - Production Coordinator

And a team of talented designers and animators…

Katakune officially began production in May 2006! The race had finally begun!

Katakune’s 1st Episode

Somewhere in 2005 - Before we officially looked for investors, we decided to produce a mock episode of Katakune to test out the concept.

The result is something called ‘My Pumky Bank’.

Looking back at it now, it wasn’t great, but we don’t think that it was too shabby either.

We wanted to position Katakune as a preschooler cartoon series that taught preschoolers all sorts of EQ and IQ based knowledge in short and sweet 2 minute ‘bite-sized’ animations. So in the first few episode we decided to pick ‘doing chores for pocket money’ and ‘money-saving’ as the main themes of the episode.

Unfortunately when we officially began production and the process became mature, it became clear that ‘My Pumky Bank’ was not suitable for the new format. However, it does bring back many fond memories and mean a lot to the people who believed in Katakune from the very start.

More importantly, this was one of the episodes that convinced a team of investors and finally the Media Development Authority to support us.

Please tell us what you think of it :)